Creating with identity
Why every LHS Signature Holding project begins with a clear personality, grounded in its context.
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SignatureHoldingInvestors
Morocco · Three sectors
Building what comes next in Morocco
LHS Signature Holding develops distinctive projects and brands across real estate, hospitality, and food & beverage.
Explore our developmentsOur business poles
Three sectors.
One point of view.
Across three complementary sectors, we create projects, experiences, and brands designed to build lasting value in Morocco.
01
Real estate
Residential and commercial projects shaped by location, architecture, quality, and lasting value.
02
Hospitality
Distinctive Moroccan hospitality concepts combining identity, design, guest experience, and international standards.
03
Food & beverage
Moroccan café-restaurant and catering concepts built with the ambition to grow as strong, scalable brands.
Our point of view
Rooted in Morocco.
Built for what’s next.
LHS Signature Holding brings its sectors together around a simple ambition: create projects and brands with identity, quality, and lasting value.
03Strategic sectors
Real estate, hospitality, and food & beverage.
04Markets named in our portfolio
Marrakech, Rabat–Temara, Tangier, and Casablanca.
01Long-term horizon
Morocco as our home market, with international development as the horizon.
Central Marrakech
A new hospitality experience
A five-star hotel project in central Marrakech, developed with 80 rooms and suites, three restaurants, and a spa.
- Sector
- Hospitality
- Status
- Under construction
- Planned operation
- Mid-2027
Our approach
Creating identity.
Building for the long term.
LHS Signature Holding is a Moroccan group founded by Mohamed Yassine Ait Ouassarah. The group imagines, develops, and supports concepts designed to meet the evolving expectations of the Moroccan market.
Each project is considered as an opportunity to create an identity, an experience, and value that can endure over time. The group is progressively building a complementary ecosystem where real estate, hospitality, and food & beverage meet.
Start a conversationLHS Signature Holding in Morocco
A group designed
to build connections.
LHS Signature Holding is a Moroccan entrepreneurial group developing projects and brands across real estate, hospitality, and food & beverage. Founded by Mohamed Yassine Ait Ouassarah, the group brings together complementary activities with Morocco as its home market.
In real estate, LHS Signature Holding develops residential and commercial projects shaped by location, architecture, quality, and value creation. In hospitality, the group is developing a Moroccan hotel platform that combines Moroccan identity, design, guest experience, and international standards. In food & beverage, it develops café-restaurant and catering concepts with the ambition to build strong Moroccan brands.
This shared approach allows the group to imagine each project as more than an asset: it is an opportunity to create a clear identity, a considered experience, and value that can endure over time.
Thinking the experience
The principles shaping distinctive hospitality concepts that bring together Moroccan identity and international standards.
Read press itemBuilding for duration
How lasting value guides the group’s approach to projects, brands, and the future of development in Morocco.
Read press itemLooking ahead